Eliminating tasks. Administrative assistants are experts at taking things off your plate such as fielding emails, answering phones, scheduling meetings, following up, paying bills, invoicing, personal errands, etc. By delegating responsibilities like these to an admin you’ve granted yourself more time, an invaluable resource! Use this “new” time to network, attend events, meet like-minded professionals, learn a new skill or simply take an old friend out to lunch; you never know what doors opportunities like these may open.
Research. Whether on a large scale (researching an entire market) or a small scale (finding common ground with a potential investor), administrative assistants can aid in gaining new business by thoroughly researching prospects in advance. The information uncovered about a market—or an individual—can help you organize your pitch in a more efficient way and tailor it to the preferences of your audience. This tactic is particularly helpful when your meetings are in smaller groups or on a one-on-one basis with potential clients or investors. With the advent of social media, there is a bounty of information online, both business-related and personal. Researching individuals ahead of time may help you find the common ground needed to close the deal.
Outreach. If you don’t have a social media presence, an administrative assistant can help create one. If you already have a social media presence, your administrative assistant can help maintain it. Social media can be an effective way of reaching customers across multiple channels quickly and, for the most part, for free! Social media strategies are incredibly time-consuming, but an admin can help develop/maintain a social presence for your company by creating and posting content, and engaging both existing and potential clients.
Image attribution: By University of Houston (http://digital.lib.uh.edu/u?/p15195coll14,35) [Public domain], via Wikimedia Commons